The argument put fourth is that you will convert a higher percent of traffic by being on page four then being on page 1. However, the only reason someone would be looking on page 4 is if;

A. They couldn’t find what they were looking for on page 1, 2 or 3.

C. They are the competition and are just checking out the competition.

The fact is that many SEO’s can’t rank you on page 1 so it is better to try and sale you on the illusion that page 4 rankings are better than page 1 rankings.

Take a look at the clickthrough as a % of the TOTAL clickthroughs for a search term:

#1: Will receive 42.3%
#2: Will receive 11.92%
#3: Will receive 8.44%
#4: Will receive 6.03%
#5: Will receive 4.86%
#6: Will receive 3.99%
#7: Will receive 3.37%
#8: Will receive 2.98%
#9: Will receive 2.83%
#10: Will receive 2.79%

Before you buy SEO from a company that is trying to sale you on how good it is to be on page 4, take a look at the above numbers and ask yourself how much traffic you will be missing out on by not being number 1 on page 1.

Oh…and to give you an idea of that the top of page to looks like, on average it only receives about 0.66% of the total clickthrough’s.

If you want to be a bottom feeder, feeding off what others have left behind then go for the top of page 4, otherwise to succeed you need position one, page one.